Sephora launched the ‘Store of the Future’ retail concept in Shanghai, China in June 2023, and it's not just any ordinary store. The global cosmetic giant is partnering with Hanshow, one of the global leaders in digital store solutions, to digitize its store and create an immersive shopping experience for its customers.


sephora shanghai store picture


In today's fast-paced retail industry, it's essential for retailers to adapt to changing consumer demands and preferences. By partnering with Hanshow, Sephora is taking a step ahead in providing customers with a more personalized experience that combines the convenience of online shopping with the tactile experience of a physical store. So far, Hanshow has successfully equipped all 160 of Sephora's stores in China with electronic shelf label solutions, meeting their integration and management needs for IoT devices and information. This achievement is a result of Hanshow's exceptional product quality, excellent and timely service network, and continuous investment in innovative research and development.


Hanshow ESL used in the skin care section in sephora store


Hanshow's ESL Technology Enhances the Customer Shopping Experience


Hanshow's cutting-edge ESL technology enables Sephora to showcase its vast range of beauty products in a more dynamic and engaging manner. Customers can access product information, prices, and even reviews from other shoppers with the touch of a button, making it easier for them to make informed purchasing decisions.


close up look at the esl tag in sephora shop display product information


With a simple tap on Hanshow's ESL, shoppers can use their mobile phones to access the official product page and get more information about the product. This not only provides customers with an enhanced shopping experience but also enables retailers to track shopper behavior and preferences and adapt their inventory accordingly. Hanshow's ESL technology enables stores to update prices and promotions in real-time, eliminating the need for manual price updates and reducing the risk of pricing errors. This provides retailers with greater control over their inventory and enables them to respond quickly to market changes and customer demand.


Hanshow’s ESLs have not only introduced innovative functionality applications but have also addressed Sephora's specific requirements in the cosmetics retail scene. Sephora showcases a vast range of beauty and fragrance items in its stores, and some of these products' chemical components can cause corrosion when in contact with electronic products for an extended period. Hanshow has provided appropriate products and solutions to tackle this issue, successfully resolving this challenge for Sephora.


sun care collection using esls in sephora shop


The partnership between Hanshow and Sephora is a testament to the importance of ESL technology in the retail industry and also showcases Hanshow’s commitment to providing innovative solutions that help retailers thrive in this ever-changing retail landscape. By digitizing its store, Sephora is creating a more immersive experience for its customers, and Hanshow’s ESL technology is at the forefront of this digital transformation.


The Future of Digital Retail


“Hanshow has always been committed to using digital solutions to help customers achieve business success," said Liangyan Li SVP, Head of Global Sales, Hanshow.

"In the future, we will continue to collaborate with Sephora to provide a one-stop digital store solution for their special needs in the beauty industry and offer them better quality and more comprehensive service support."


electronic shelf labels in sephora collection


The Sephora concept store in Shanghai is just the beginning of what's to come in the world of digital retail. Sephora is known for its commitment to providing customers with a unique and personalized shopping experience. The company has revolutionized the beauty industry by offering an extensive range of products from both established and emerging brands, as well as providing knowledgeable staff who offer personalized beauty advice and services to customers. Sephora has become a destination for beauty enthusiasts, with many of its stores featuring interactive beauty stations and digital tools to help customers find the perfect products for their needs.


Hanshow ESL used in the perfume collection in Sephora


Sephora's partnership with Hanshow to digitize its latest concept store in Shanghai is a game-changer in the retail industry. By leveraging Hanshow's cutting-edge ESL technology, Sephora is able to create a more personalized and engaging shopping experience for its customers, while staying ahead in the retail industry. Hanshow's commitment to providing innovative solutions and enhancing the overall shopping experience for customers makes it an important player in the future of retail.