Singapore, June 11, 2025 — Hanshow, a global leader in digital retail solutions, made a notable appearance at NRF APAC 2025: Retail’s Big Show Asia Pacific. Under the theme “Powering Your Future Store”, and with the message Global Vision / Proven Solutions / Local Support, Hanshow presented a comprehensive suite of digital retail innovations that integrate AI, IoT, and data intelligence.
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Proven Solutions: Building More Efficient, Smarter, and Greener Future Store
Hanshow’s comprehensive solutions showcased how its technology redefines the synergy between people, products, and places electronic shelf labels （ESLs), In-Store Marketing, In-store shopping and Green Energy Solutions — all integrated with SaaS platforms to support multiple retail scenarios including grocery, beauty, convenience, consumer electronics, and DIY stores.
The Hanshow Smart Cart, jointly developed with Scan & Go pioneer Shopreme, drew significant attention. Featuring precise in-store navigation, personalized promotions, and a built-in AI assistant, the solution helps retailers boost operational efficiency, optimize staffing, and deliver a next-level shopping experience.
Nico Müller, Chief Commercial Officer of Shopreme, remarked," It's rare to find a partner that delivers both speed and quality in implementation. We're really excited about the partnership with Hanshow and are looking forward to an exciting journey ahead.”
Hanshow also showcased its digital energy solutions, addressing retailers’ increasing need for cost efficiency and sustainability. These include integrated solar-storage-charging systems and in-store energy-saving systems. The in-store systems cover various equipment such as lighting, refrigeration, and heating, enabling precise control of IoT modules through wireless technology — helping stores achieve granular control over energy consumption and improve carbon efficiency.
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Local Support: Co-Creating Smart Retail Scenarios with FairPrice Group
In a showcase of local partnership, Hanshow collaborated with Singapore’s leading retailer, FairPrice Group (FPG), to recreate authentic in-store scenarios at its booth. Visitors experienced real-time ESL-enabled pricing, dynamic content of digital signages, and the full Smart Cart journey - offering a vivid demonstration of Hanshow’s localization capabilities in Asia-Pacific.
The partnership with FPG exemplifies how Hanshow combines technological innovation with on-the-ground execution to drive operational improvements, marketing optimization, and customer satisfaction.
Global Vision: Partnering with Microsoft to Redefine Retail in the AI Era
Hanshow also participated in Microsoft’s thought leadership forum,“Revolutionizing Retail Stores in the AI Era”, which explored the potential of AI-powered Retail Media Networks (RMN). Eason Tong, Dean of Hanshow Retail Research Institute, delivered a keynote titled “Strategic Value and Trends of In-store RMN,” detailing how retailers can unlock new growth through the synergy between shifting consumer behavior, channel digitization, and the rising importance of in-store media.
Hanshow emphasized that ecosystem collaboration across platforms, partners and data touchpoints – is key to unlocking new revenue streams and co-creating customer value in the AI era. As a strategic partner of Microsoft, Hanshow continues to invest in scenario-driven AI applications to help retailers stay ahead of omnichannel transformation.
Hanshow’s presence at NRF APAC 2025 reinforces its commitment to driving the digital transformation of global retail through proven solutions, strategic partnerships, and localized execution.
Hanshow also took part in NRF’s official “Booth Tour”, which organized by NRF, focusing on the theme “Omnichannel Retail – Physical and Digital Fusion Across the Supply Chain.” This tour guided experience brought together retailers, tech providers, and investors to explore immersive in-store innovation and retail digitization trends. By combining global vision with local insights, Hanshow continues to empower retailers across Asia-Pacific and beyond to build future-ready stores that are smarter, more efficient, and more connected than ever before.
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