Sydney, Australia, March 14, 2026 — Hanshow, a global leader in electronic shelf labels (ESLs) and digital retail solutions, has successfully completed its debut appearance at the Australasian Pharmacy Professional Conference and Trade Exhibition (APP).
Held from March 12-14 at the Gold Coast Convention & Exhibition Centre, the event stands as the largest pharmacy conference in the Southern Hemisphere, providing a critical platform for dialogue around the future of pharmacy retail. Hanshow’s debut marked an important milestone in Hanshow’s expansion in Australian market, reflecting both its growing market influence and its long-term commitment to supporting the digital transformation of pharmacy retail.
Under the theme “Reimagine Pharmacy Retail — Smarter, Simpler, Future-ready,” Hanshow demonstrated how its digital solutions address the evolving needs of modern pharmacy retailers.
A key highlight of the showcase was the Polaris Pro and Polaris Series ESL solutions. Built to optimize store operations, these digital labels ensure pricing accuracy and enable retailers to launch promotions faster. By eliminating the manual process of replacing paper tags, the solutions significantly reduce labor costs and empower pharmacy staff to dedicate more time to their primary focus: patient care and exceptional customer service.
Furthermore, the Polaris series features LED-flashing pick-to-light functionality to help staff instantly locate specific products on the shelf. Through NFC technology, the labels also provide extended product information, allowing customers to easily access detailed health insights or ingredients directly via their smartphones.
The solutions are powered by Hanshow’s ESL Controller with 5th Generation Access Point, delivering enhanced system stability, faster data transmission, and seamless scalability across pharmacy networks.
Hanshow also presented its Lumina Series, highlighting how pharmacies can transform shelf-edge and in-store touchpoints into dynamic communication channels. From promotional content to product education and health messaging, the solution demonstrated how digital displays can enhance customer engagement while maintaining operational simplicity.
To ensure these innovative technologies translate into practical success, Hanshow featured its continued collaboration with FutureShelf, a long-standing partner with deep expertise in pharmacy retail. Celebrating over 10 years of partnership, the combination of Hanshow’s retail technology leadership and FutureShelf’s local market knowledge delivers end-to-end support, seamless integration, and proven results for pharmacy retailers across Australia.
Hanshow’s strong presence at APP 2026 builds on its established footprint in the ANZ market. To date, Hanshow has successfully installed more than 25 million ESLs across Australia and New Zealand — nearly one Hanshow ESL per person — earning the trust of leading retailers through consistent performance and measurable outcomes.
Following a highly successful debut at APP 2026, Hanshow remains committed to driving innovation, helping pharmacies across the region build smarter, future-ready retail environments.
