Hanshow has officially joined the Consumer Goods Forum (CGF) - the only organization that brings consumer goods retailers and manufacturers together globally. CGF brings together and is led by the CEOs and senior management of some 400 retailers, manufacturers, service providers, and other stakeholders across 70 countries, reflecting the diversity of the industry in geography, size, product category and format to encourage the global adoption of practices and standards that serve the consumer goods industry worldwide.
Building on its expertise in digital retail and exceptional performance, Hanshow will join the Steering Committee of the CGF Product Data Coalition of Action End-to-End (E2E) Value Chain Initiative, which aims to address weaknesses faced in today’s data exchange processes and empower consumers with accurate data, testing open standard solutions for unique product identification, and enable easier access to product related data beyond the label in partnership with retailers, brands and platforms.
Working with leading international retailers, brands, and technology companies such as Walmart, Ahold Delhaize, Procter & Gamble (P&G), and Microsoft, Hanshow will focus on optimizing and driving innovation across the retail industry's end-to-end value chain and ensure its industry-leading digital solutions are accessible to CGF's global network, fostering knowledge sharing and collaborative innovation among member companies.
Moving forward, in April 2025, Hanshow will host the Springboard Meeting of the E2E Steering Committee in Amsterdam, Netherlands, facilitating in-depth discussions with members on the application of cutting-edge technologies in the retail industry and sharing best practices. In June, at the CGF Global Summit 2025, also in Amsterdam, Hanshow will moderate a roundtable discussion on the latest innovations and applications of generative AI and retail media networks. This session will offer attendees valuable insights and inspiration, fostering deeper understanding and industry collaboration. By enhancing business value and fostering collaboration, Hanshow contributes to the development of a greener, more environmentally friendly, and digitally advanced retail ecosystem.
Philippe Brochard, former CEO of Auchan Group in France, praised Hanshow's high-level involvement with CGF, stating: "In the transformation of the retail industry, technology-driven seamless business models have rewritten the rules of the game—creating a new playbook focused on delivering a unified customer experience."
Empowering End-to-End Value Chain through Intelligent Digital Innovation
Hanshow’s digital store solutions enable retailers to accelerate full-scale digital transformation, streamline shelf stock management with precise, synchronized, real-time pricing, and optimize marketing strategies—reducing operational costs while enhancing sales efficiency.
For consumers, Hanshow enhances the shopping experience by expanding in-store digital touchpoints and seamlessly integrating physical stores, store associates, and products. This creates a more convenient and engaging shopping environment while strengthening customer satisfaction and loyalty.
Driven by a commitment to innovation, Hanshow not only improves store efficiency and customer experience but also pioneers reliable and efficient digital energy solutions. With sustainability at its core, Hanshow integrates green practices and resource recycling across the entire product lifecycle—from design and production to sales, service, and long-term management, ensuring an environmentally friendly and responsible approach to retail technology.
Shaping a Sustainable Future with Green Digitalization in Retail
Hanshow has long been a technology leader, driving the development of a transparent, resource-efficient supply chain while minimizing waste. Joining the CGF E2E Steering Committee aligns seamlessly with Hanshow’s mission to foster continuous innovation, support digital transformation, and advance the industry's sustainable development.
Jennifer Guan, Senior Vice President of Hanshow, emphasized "We look forward to working with peers in the industry to expand the application boundaries of digital solutions, set new benchmarks for sustainable business practices, and transform our grand vision into concrete actions step by step. This will promote the harmonious coexistence of business growth and environmental protection."
Hanshow’s new collaboration with CGF marks a significant milestone in its commitment to shaping the future of digital retail and sustainability. By leveraging its expertise and working alongside global industry leaders, Hanshow is not only driving digital transformation but also paving the way for a smarter, greener, and more connected retail ecosystem.
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