From November 19th to 21st, the "2024 China International Retail Innovation Conference," hosted by the China Chain Store and Franchise Association (CCFA), was successfully held at the Shanghai International Convention Center. With the theme "Achieving Retail Evolution in the New Era," the conference integrated special salons, conference discussions, case sharing, and exhibition displays, gathering experts, scholars, and industry elites to explore new trends, forces, and models in retail. As a global leader in digital retail store solutions, Hanshow showcased its new products, technologies, and applications at this grand event, presenting a series of digital solutions covering various scenarios and business formats. This fully demonstrated Hanshow's cutting-edge applications and achievements in artificial intelligence and retail media, attracting widespread attention in the industry.
Showcasing Innovative Strength, Leading the Frontier Exploration of Retail
At the conference, Hanshow focused on the exhibition theme "Embracing Digital Intelligence, Profiting at Every Step," from the construction of digital store infrastructure to optimizing the shopping experience across the consumer journey. Closely aligning with customer needs and digital intelligence value, Hanshow meticulously created a live demonstration environment based on a range of products including electronic shelf labels, smart shopping carts, and intelligent marketing screens. This comprehensively showcased Hanshow's innovative digital store solutions. Through carefully designed experiential pathways and professional explanations from the Hanshow team, attendees were immersed in real business scenarios, gaining a direct and profound understanding of the practical application effects of Hanshow's products and solutions in upgrading shopping experiences, optimizing marketing strategies, and improving operational efficiency. Additionally, as a supporting organization of the conference, Hanshow exclusively provided reliable multi-scenario table sign solutions, adding a touch of technological elegance to the successful conduct of the conference.
Furthermore, Hanshow partnered with Aeon and Suntory to conduct joint demonstrations and interactions at the exhibition site, creating a cutting-edge exploration of the retail media network. Through in-store touchpoints such as Polaris Max, Lumina, and smart shopping carts, they effectively connected "people, goods, and places," enhancing the relevance and appeal of advertising information, and creating a new shopping experience that is both efficient and personalized. This joint demonstration was not only a vivid practice of Hanshow's "new retail" concept but also further highlighted Hanshow's role as a leader in the retail media network, promoting the digital transformation and upgrading of the retail industry.
Professional Achievements Create Value, Building the Digital Future of Retail
The "Generative Artificial Intelligence (GenAI) Retail Industry Panorama Exploration White Paper (2024)," initiated by CCFA and co-authored by Hanshow, Huawei, Intel, Deloitte, and others, was officially released during the conference. Hanshow's professional guidance and insightful wisdom in the field of digital retail can help enterprises more efficiently adopt and deploy enterprise-level generative AI frameworks, thereby stimulating new momentum for innovative development in the retail industry. The conference also provided a detailed interpretation of CCFA's newly released "Retail Media Special Research Report (2024)." Among them, the retail media network innovation practice jointly created by Hanshow, Aeon, and Suntory was selected as one of the benchmark cases for interpreting retail media. This practice demonstrated how technological innovation can build a new cooperation framework for retailers and brands and provide new paths for marketing opportunities, setting a new benchmark for the deep integration of smart retail stores.
During the conference, CCFA, the organizer, conducted a special interview with Hanshow on its advanced technology applications, RMN digital innovation practices, and global strategic layout. Eason Tong, Dean of Hanshow's Retail Research Institute, detailed Hanshow's latest achievements in the deep integration of cutting-edge technologies such as the Internet of Things, cloud computing, and artificial intelligence with retail scenarios and showcased related solutions on site. Speaking about RMN practices, he emphasized: "Retail Media Network is a concept that has emerged in recent years. It is not a simple extension of traditional media networks but relies on the latest generative AI and AIoT technologies to promote the comprehensive digital transformation of physical stores." Dean Tong also stated: "Hanshow has always been committed to providing outstanding digital transformation services for global retailers and looks forward to working with more partners to build a sustainable industrial ecosystem."
Showcasing Technological Excellence to Drive Retail’s Digital Evolution
As one of the world's leading digital solution providers, Hanshow, with its outstanding business model and exceptional application strength and innovative potential in the field of store digitalization, was rigorously selected and comprehensively assessed, successfully winning the honor of "2024 CCFA Retail Technology Emerging Enterprise." Hanshow's innovative practice of building smart stores with Leroy Merlin was also successfully included in the "2024 Annual Retail Digital Transformation and Technology Application Best Practice Case Collection." This not only reflects the industry's high recognition of Hanshow in terms of innovation, influence, development potential, and corporate strength but also demonstrates Hanshow's consistent commitment to driving the digital transformation and high-quality development of the retail industry with technological innovation.
Looking ahead, Hanshow will continue to focus on customer-centric continuous innovation, deepening technology research and development, and promoting the application of its solutions. By partnering with more collaborators, Hanshow is committed to exploring the vast potential of digital retail, empowering retail reform with full energy, starting from a new retail point, and achieving an accelerated evolution. Together, we will "win" at the new starting point of retail, running at an accelerated pace of evolution!
