At AEON China’s new Changsha store, Hanshow, in collaboration with its strategic partner, E Ink, has taken this concept to the next level by integrating Polaris Max, the world’s first innovative product featuring E Ink Spectra™ 6 ePaper technology. Integrating Point of Purchase (POP), a crucial touchpoint in store marketing, plays a vital role in creating stronger connections between stores and consumers. The innovative POP displays deliver promotional messages instantly and accurately, effectively sparking buying enthusiasm at the point of sale.
With richer and more vibrant colors, Polaris Max breathes new life into POP advertising by creating a striking visual impact in physical retail spaces, enhancing the in-store digital experience. This upgrade offers consumers a more engaging and immersive shopping journey, driving higher store sales.
This collaboration not only marks the first commercial application of this cutting-edge ePaper technology in the retail sector but also injects fresh momentum and opportunity into store operations as they undergo digital transformation.
A Revolution in Color, Setting New Trends
E Ink Spectra™ 6 ePaper technology is designed to deliver digital signage with the look and feel of high-quality printed posters. This innovation is ideal for POP displays, informational signs, posters, and other in-store advertisements. With its expanded color spectrum and advanced color imaging algorithms, E Ink Spectra™ 6 offers vibrant full-color displays that enhance the effectiveness of product advertisements and marketing campaigns.
The color ePaper offers a resolution of up to 200 PPI and a 22:1 contrast ratio, delivering crisp, vivid, and lifelike images, even across a broad temperature range from 0°C to 50°C. Additionally, its ultra-low power consumption—only using energy when updating content—combined with its temperature adaptability, makes it highly practical and eco-friendly. These features significantly enhance its appeal for retail, providing both operational efficiency and environmental sustainability.
Innovation for a Low-Carbon Future
The Polaris Max features a 13.3-inch E Ink Spectra™ 6 ePaper display, combining advanced functionality with cutting-edge design. For store operators, Polaris Max is more than just an efficient marketing tool—it’s also a key driver of operational efficiency and cost reduction. Compared to traditional POP displays, Polaris Max offers several significant advantages:
- Superior Visual Experience: Leveraging E Ink Spectra™ 6 technology, Polaris Max provides vibrant, full-color displays that create a visually immersive experience for customers. Regardless of the lighting conditions in the store, the display delivers crisp product images and clear text, instantly grabbing attention and enhancing product visibility.
- Wireless and Flexible Installation: Unlike conventional POP signage, Polaris Max is battery-operated, eliminating the need for wiring. This not only reduces wiring and electricity costs but also offers high flexibility in deployment. Its wireless design allows for easy repositioning to accommodate various promotions, ensuring it meets a wide range of marketing needs.
- Extended Lifespan and Low Maintenance: Thanks to E Ink’s ePaper technology and Hanshow’s proprietary HiLPC protocol, Polaris Max is designed for low power consumption and longevity. A single battery can last up to 10 years, minimizing the need for battery replacements and reducing maintenance costs—significantly simplifying store operations.
- Eco-Friendly and Low-Carbon: Polaris Max is aligned with sustainability goals by reducing paper usage compared to traditional POP displays. According to WWF, eliminating 1 million paper labels can save 10 tons of paper and reduce 14 tons of CO2 emissions. This eco-conscious approach not only supports environmental sustainability but also enhances brand image, appealing to consumers who prioritize sustainability.
- Smart Management and Instant Updates: Powered by Hanshow’s leading digital store solutions, Polaris Max supports remote content management and real-time updates. Store operators can quickly adjust promotional content from anywhere, ensuring that marketing messages are always fresh and relevant, enhancing overall marketing efficiency.
This combination of innovative technology, eco-friendly design, and operational benefits makes Polaris Max a valuable tool for retailers aiming to improve store performance and reduce their environmental impact.
"For many years, E Ink has been deeply committed to advancing electronic paper technology, particularly in the field of price tags, while also making continuous innovations in large-format, full-color ePaper displays," said Johnson Lee, Chairman of E Ink. "We are thrilled to collaborate with Hanshow to introduce the E Ink Spectra™ 6 full-color ePaper signage, specifically designed for retail environments. This large-format display not only replaces traditional paper posters and energy-intensive, flickering LCD screens but also provides a near-paper-like viewing experience, offering consumers a much more comfortable and visually appealing interaction. This technology not only enhances product presentation but also significantly reduces carbon emissions, promoting sustainability in retail."
Hanshow’s Chairman and CEO, Hou Shiguo, emphasized, "Our partnership with E Ink has been a major milestone in Hanshow's journey. We are dedicated to pushing the boundaries of digital transformation and green innovation in retail through technological advancement. Utilizing E Ink’s pioneering ePpaper technology, Hanshow has introduced a new generation of smart display solutions, becoming the first company globally to commercialize this innovation. Together, we are creating new, dynamic interactions between retailers and consumers. We are confident that through this deep collaboration with E Ink, Hanshow will continue to lead the retail industry toward smarter, greener operations, paving the way for sustainable, low-carbon growth in partnership with our clients."
Partnering to Shape the Future of Smart and Sustainable Retail
The successful launch of Polaris Max at AEON China's Changsha store not only highlights the exceptional performance and broad applications of this groundbreaking technology but also underscores the critical role that innovation plays in driving digital transformation in retail.
This collaboration between Hanshow and E Ink showcases their strong foundation in retail digitalization and their commitment to sustainability. As innovative technologies continue to emerge, retail stores will become smarter, more efficient, and eco-friendlier. Hanshow is determined to work with industry leaders to propel these advancements, using cutting-edge technology to elevate the consumer shopping experience while promoting convenience, sustainability, and a new era in smart retail.
