- Too Good To Go Platform helps store employees by presenting a near-expiry shortlist directly on their handheld PDAs. Instead of having to check 100% of items, only 1-5% of all the products have to be checked each day.
- During the process, Hanshow’s electronic shelf labels (ESL) flash within two to three seconds, making it much easier to identify and locate the correct products.
- As part of the launch of the partnership, the complementary integration of the Too Good To Go Platform and Hanshow’s ESL solution has been implemented in six stores, which aims to achieve a reduction of at least 20% in the time spent locating products during date checks.
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October 8th, 2024 – Too Good To Go, the global social impact company operating the world's largest marketplace for surplus food, and Hanshow, a global leader in IoT and digital store solutions, are proud to announce a global partnership to help reduce food waste. The complementary integration of Too Good To Go Platform, Too Good To Go’s end-to-end surplus food management solution, and Hanshow’s advanced electronic shelf label (ESL) solution, is poised to create real value for food retailers by streamlining the product expiry date check process. As part of the launch of the partnership, six test stores in France have implemented Hanshow’s ESLs equipped with LED-flashing pick-to-light functionality, along with Too Good To Go Platform to unlock value from excess inventory by seamlessly tracking and redistributing surplus.
Reducing Food Waste By Boosting Efficiency and Sustainability
Processes for expiry date checks and in-store discounting are necessary, but they can be laborious, resource-intensive, and error-prone, especially at scale. Factors such as changes in planograms or shelf rearrangements make this extra challenging. Grocery stores spend 90 to 120 minutes each day manually inspecting shelf-stable items nearing expiration. Fresh products must follow even higher quality standards and need to be checked more often. Working together, Too Good To Go and Hanshow are streamlining this process.
Too Good To Go Platform generates a near-expiry product shortlist for store employees, and presents it directly on their handheld PDAs. Instead of having to check 100% of items, only 1-5% of all the products must be checked each day, saving up to 1 hour per day, per employee, while minimizing expired products on shelves.
When employees access the Product Detail page on their Too Good To Go Platform application for date checks, the ESLs flash within two to three seconds, making it much easier to identify and locate the correct products. This innovative solution not only saves time, but also enhances accuracy in identifying products, improving operational efficiency, customer experience, and most importantly reducing food waste.

Pilot's Key Findings and Results
According to the European Grocery Retailing Institute, food waste costs account for nearly 2% of grocery retailers' net sales on average, almost equaling average profit margins. By deploying technology solutions like Too Good To Go Platform integrated with Hanshow’s ESLs, retailers can significantly improve operational efficiency, increase profitability, and reduce the environmental impact of food waste.
This integration aims to reduce the time spent locating products by at least 20%, potentially saving over 39 employee work hours per store each year. In the current test, stores using the integration saw a 12% time savings per product compared to three similar stores that did not implement it. One location reported a 56% reduction in the time spent locating items.
“By combining Too Good To Go Platform with Hanshow’s advanced technology, we are enabling grocery retailers to simplify surplus food management, helping them save both time and resources while making a real impact in the fight against food waste”, says Mateo Rando, Chief Product Officer at Too Good To Go.
"Our collaboration with Too Good To Go showcases Hanshow's commitment to driving sustainability and operational efficiency in the retail industry. By integrating our advanced ESL technology with Too Good To Go Platform, this partnership exemplifies our vision to leverage digital solutions to create meaningful value for both retailers and the environment”, says Liangyan Li, SVP and Head of Global Sales at Hanshow.
About Hanshow
Hanshow is a global leader in developing and manufacturing electronic shelf labels and digital store solutions. The company offers customers a series of customized IoT touchpoints and digital store solutions that deliver customer-centric insights. Hanshow's solutions have provided services to a vast number of stores in over 50 countries and regions, helping them streamline operations, optimize pricing strategies, and offer consumers a more personalized experience. Learn more: www.hanshow.com
About Too Good To Go
Too Good To Go is a certified B Corp social impact company that helps food businesses unlock value from surplus food and reduce food waste. Too Good To Go operates the world's largest marketplace for surplus food, with 100 million registered users and 170,000 active partners, across 18 countries in Europe and North America. With Surprise Bags, Too Good To Go Parcels, and Too Good To Go Platform, Too Good To Go provides a comprehensive range of surplus food management solutions for food businesses.
For more information see https://www.toogoodtogo.com/press https://www.hanshow.com/en/news
Press contact:
Daniel Convertini, Head of Global B2B Communications, Too Good To Go (dconvertini@toogoodtogo.com);
Samuel Overholt, Deputy Director of Media and Communications, Hanshow (Samuel.overholt@hanshow.com)