Australia, July 30, 2025 — Hanshow, a global leader in digital retail solutions, proudly returned to the 2025 Metcash Food Expo for the second consecutive year as Metcash’s Preferred ESL Supplier. Held from July 13 to 15, this year’s Expo centered on the theme “The Future of the Store” and brought together industry leaders to explore innovations supporting Australian retailers. At the event, Hanshow showcased its latest digital store solutions and reaffirmed its close partnership with Metcash through localised technologies tailored for Australia’s retail landscape.

Comprehensive Solutions, Focused Innovation
Hanshow provides a comprehensive suite of Digital Store Solutions designed to help retailers enhance operational efficiency, elevate the shopping experience, maximise in-store marketing impact and achieve sustainable growth.
At this year’s Metcash Food Expo, Hanshow highlighted the Nebular Pro and Lumina Series, known for their powerful displays, robust performance, and smooth integration into store environments.
- ESL Solutions: Digitally transform retail operations, enabling real-time price and promotion updates with pinpoint accuracy. This centralised management enhances efficiency, reduces errors, and empowers stores to deliver compelling visual displays and interactive customer experiences.
- In-store Marketing Solutions: Bringing dynamic and interactive in-store marketing to life, delivering a smarter and more engaging shopping experience in a visually stunning way.

Localised Scenarios Designed for Australian Retail
At the Metcash Fresh Area booth, Hanshow presented a real-store retail environment that reflected the operational characteristics of the stores across Australia. ESLs were applied across fresh food and vegetable, meat, seafood, frozen, and bakery sections. The booth featured a side-by-side comparison between shelves equipped with ESLs and traditional paper labels, offering a clear, visual representation of the improvements in pricing accuracy, operational efficiency, and customer experience.
This 1:1 replication gave visitors a highly practical and immersive experience. The showcased features ‘ including dynamic pricing, multi-page display, and visual merchandising’ highlighted how Hanshow’s solutions are built not only for functionality, but also for real-world adaptability.
Hanshow’s advanced technologies are particularly well-suited to the challenges faced by independent stores in remote or underserved communities in Australia, where staffing is limited. By streamlining the operation process, Hanshow empowers retailers to reduce manual work, improve store operational efficiency and deliver a better experience for shoppers.
Strengthening Strategic Partnership with Metcash

Hanshow’s continued participation in the Metcash Food Expo reflects the deepening strategic relationship between the two companies and a shared vision for the future of retail in Australia.
As Metcash’s preferred ESL supplier, Hanshow has successfully supported multiple store deployments, offering not only advanced technology but also strong local support, fast response times, and tailored implementation strategies.
This collaboration demonstrates how Hanshow combines global innovation with local execution ‘empowering retailers across the Metcash network to modernise their stores and remain competitive in a rapidly evolving retail environment’. As Hanshow continues expanding its presence in Australia, it remains committed to empowering local retailers with cutting-edge technologies that redefine convenience, sustainability, and shopper engagement.