Hanshow, a global leader in electronic shelf labels (ESLs), digital retail, and IoT solutions, is proud to announce its successful participation in NRF 2025, showcasing a suite of cutting-edge innovations designed to transform retail operations and enhance customer experiences.
Hanshow is dedicated to driving progress that empowers retailers worldwide with state-of-the-art digital tools designed to meet the evolving needs of modern consumers. Hanshow’s vision for innovative, connected solutions remains deeply aligned with sustainability-focused strategies, equipping retailers to address contemporary challenges such as environmental responsibility.
Powering the Future of Retail Innovation
This year, Hanshow’s vision for powering connected stores featured its advanced, durable, and versatile ESL Solution, and smart, vibrant in-store marketing.
Hanshow also debuted its Smart Cart Solution and retail media network (RMN) innovations, all powered by stable, fast, and secure IoT management systems.
A Vision for a Connected Store Integration with Hanshow’s ESL Solution
As a global leader in advanced ESL integrations with the world’s leading retailers, Hanshow’s ESL Solution provides the functional versatility needed to create new value for customers through operational efficiencies and exceptional customer experience.
Hanshow’s ESL management system, powered by cloud technology and the High-density Low-power Cellular Network (HiLPC) communication network, can handle rapid, synchronized, and reliable pricing updates across millions of ESLs, even in offline scenarios.
The ability to update a massive number of ESLs simultaneously has transformed operations for large retailers, allowing pricing and promotional information to remain accurate across all sales channels while saving valuable time and reducing materials use. This fosters consistency and transparency for both retailers and customers, while enabling remote management and execution for maximum efficiency.
Redefining ESL Durability, Versatility, and Aesthetics
Hanshow's ESL Solution not only sets a high bar for functionality – it is also engineered for durability and longevity as well as aesthetic versatility.
Built to endure the demands of challenging retail environments, it offers robust resistance to scratches, collisions, water, and dust, ensuring reliable performance over the long term.
Advanced ESL color capabilities ensure compliance with regulatory standards and create visually dynamic and engaging store environments, setting a new benchmark for in-store branding and design.
Revolutionizing the Customer Experience with the Smart Shopping Cart
Taking the spotlight at NRF 2025, Hanshow’s Smart Cart Solution redefines the in-store shopping journey through a seamless blend of integrated smart capabilities and intuitive design.
The Hanshow Smart Cart Solution creates more possibilities for a highly interactive customer experience, offering personalized experience through optimized product recommendations. Shoppers can benefit from real-time promotions aligned with their shopping preferences, creating an engaging and convenient experience.
For retailers, the Smart Cart Solution is essential to expand touchpoints for customer interaction to enable more meaningful engagement, build loyalty, and increase sales and advertisement opportunities.
Combining cutting-edge technology with customer-centric innovation, Hanshow’s Smart Cart Solution proves digital solutions can seamlessly integrate into physical retail spaces in new and exciting ways.
Laying the Foundation for Deeper Integration with RMN
Hanshow’s innovative solutions streamline retail operations and set the stage for deeper integration with RMN, unlocking new opportunities for customer engagement and additional revenue streams, paving the way for a more interactive, data-driven, and lucrative future for retailers and brands alike.
A Bright Path Ahead for Digital Retail
Hanshow SVP and Head of Global Sales, Liangyan Li, announced “We are proud to continue showcasing our cutting-edge solutions at NRF, a testament to our commitment to transforming the retail experience through innovation and technology. This year marks a significant milestone as we continue to help retailers build smarter, more personalized, and sustainable retail systems.”
