Digital price tags/electronic shelf labels (ESLs) are replacing static paper price tags in many supermarkets. An ESL is an electronic display that shows the product price digitally instead of a printed tag. With the ability to change prices remotely in real-time, digital price tags have wide applications in supermarkets that require frequent price changes or aim for more sustainable operations.
Supermarkets: The Significance of Digital Price Tags
Supermarkets rely on accurate, up-to-date pricing across vast product selections. Paper price tags prove challenging with frequent sales as manually repricing thousands of times disrupts workflow. Digital price tag solutions empower remote updating via a button push. In this way, they reduce labor while ensuring accurate pricing and avoiding checkout confusion.
In addition, the rising focus on sustainability/green retail motivates supermarkets toward digital displays. Paper tags produce unrecyclable landfill waste, while ESLs require no replenishing. ESLs support green, sustainable supermarket strategies by eliminating paper usage entirely.
Key Considerations for Selecting the Right Digital Price Tags
When upgrading to digital price tag systems, supermarkets must evaluate various factors to identify the ideal ESL solution. Key attributes to consider include:
- Type
There are multiple digital price tag options, each with its own pros. LCD screens provide vibrant images for intuitive navigation and eye-catching visuals across supermarkets Electronic paper mimics traditional paper tags, providing high readability and low power consumption.
- Compatibility
Review provider certifications and the system's support capabilities. This ensures your existing systems such as ERP and POS systems integrate seamlessly. Compatibility with current systems avoids expensive alterations to your past investment.
- Lifespan
Battery condition and replacement schedules dictate the true cost of deploying and operating digital price tag solutions long-term. Long-life displays rated over 10 years before swaps offer higher ROI.
- Durability
Supermarket aisles present demanding conditions with wet spills, particles, bumps, and temperature/humidity fluctuations. Digital price tags should be durable, with materials that can handle scratches for clear displays. They should be sealed from accidental and purposeful liquid contact. Certified ratings like IP65/68 are your assurance that the digital price tags have been tested and proven to be durable.
- Temperature Range
Ensuring reliable operation in sub-zero refrigerators and freezers requires specialized designed ESLs. Digital price tags with a wider temperature range are recommended. They adapt to any grocery retail setting without zone limitations or custom alternatives. They preserve visibility and responsiveness even in chilled/frozen areas.
- User-friendliness
The system should be easy to use for staff, with intuitive software for updating prices and managing inventory. Consider the training requirements and the ease with which non-technical staff can operate the system. Overall, user-friendliness is a crucial factor to look for in an electronic shelf label system.
Polaris Pro by Hanshow: Bigger Canvas for Boundless Vision
The Polaris Pro from the reputed ESL provider Hanshow is the premier solution for digital signage in demanding retail environments. It boasts capabilities that exemplify considerations for supermarket selection. Its top characteristics include (but are not limited to):
- Up to a 17.3% surge in screen-to-body ratio and bezels trimmed down by up to 28.6%.
- 10 years of battery life meeting lifespan expectations for value and reduced waste.
- Multi-directional mounting options allow for greater adaptability to suit various installation preferences and space requirements.
- 3H surface hardness means high resistance to wear and tear.
- Streamlined remote management through Hanshow’s system for effortless operations.
- 8 pages of storage space for enhanced customization and flexibility.
- 7 flashing light colors for efficient route mapping and picking
Choose Hanshow Digital Price Tags for Your Supermarket
Digital price tag solutions provide numerous benefits that make them ideal technology investments for supermarkets. Beyond labor and waste savings though, ESLs empower stores with new capabilities like real-time pricing optimization and flexible multi-media messaging. Top providers Hanshow have years of expertise in developing solutions tailored to green retailing needs. Our all-in-one smart label and renewable energy offerings are transforming supermarket operations.
Beyond ESL, Hanshow offers one-stop solar energy solutions. At Hanshow, our comprehensive services handle everything from site assessment and financing options to construction, maintenance, and around-the-clock customer service for commercial renewable energy projects. These services/solutions assist supermarket and food industry clients in transitioning to clean energy sources through customized solar power generation and storage systems. This helps further reduce costs and meet sustainability goals for the long term. Our commitment to sustainability supports supermarkets and covers the needs of other industries transitioning to green practices.
