Although the pandemic is fading, the “unmanned” retail trend is just getting started – with a unique self-service shopping experience that is made possible by simply registering a credit card online. Recently, Grupo Muffato opened an “unmanned” supermarket, Muffato GO, in Curitiba, southern Brazil, which is also the first contactless supermarket in Latin America. When customers enter the supermarket, they just need to scan the QR code to log in online, allowing them to make "take it and go" purchases using the app. There is no need to wait in line for the cashier or assistant. Muffato GO provides local consumers with an immersive and unprecedented unique shopping experience. Simply use your mobile phone to register online and bind your credit card to open a new self-service shopping experience.
The Muffato GO Unmanned Supermarket has deployed sensor technology and related intelligent hardware devices in its stores. When customers select or reposition goods, the shelves in the store will monitor the behavior of goods being taken or put back through the sensor and record and track them at the same time. When the customer leaves the store after making a purchase, all the recorded data in the store will be integrated and calculated, and the billing details of the final goods purchased will be delivered via the app, where customers will automatically complete the payment. The whole shopping process is simple and fast, as smooth as taking things from the refrigerator or cupboard at home, and it is 100% self-service, from entering the store to shopping and payment.
The first unmanned shop in Latin America Muffato GO
In the Muffato GO Unmanned Supermarket, 2000 Stellar Pro series electronic shelf labels (ESLs) are used. The ESLs integrate with a centralized background information management system, which allows for real-time information change, as well as clear and accurate information display. These functions are crucial for the proper operations of supermarkets with no employees. With the support of ESLs, all product label information in Muffato GO Unmanned Supermarket, including price changes, will be transmitted through the network and simultaneously updated with the online program of the supermarket.
Muffato GO deploys Hanshow Stellar Pro ESL solutions
In the self-service supermarket, because there is no guide and service from the shop assistant, the information display and prices of all goods are required to be accurate and updated in real-time, so that the whole self-service experience can be more agile and reliable and answer questions consumers have about self-service shopping, gaining and improving the consumers' trust in retailers. At the same time, in view of the operation of goods management and price change, the store also needs to update synchronously with the online program in real-time to truly achieve "zero errors" for the entire customer experience, from the time they enter the store until departure.
Everton Muffato, director of Muffato Group, said: “The launch of Muffato GO in Curitiba marks a big step forward for the Brazilian retail industry. By eliminating queuing and checkout, we provide customers with a seamless and more convenient shopping experience, and liberate our team members from the burden of other store operations. Muffato Group always provides customers with world-leading and innovative solutions.”
The ESL solution used in Muffato GO Unmanned Supermarket is jointly provided by Elgin Group and Hanshow. As a long-term partner of Hanshow, Elgin Group has operated for over 66 years. It has always been committed to providing customers with digital software and hardware solutions involving retail, office, and other fields. Continuous innovation and professional services have earned Elgin Group a stellar reputation.
As the world's leading digital store solution provider, Hanshow adheres to innovation and enables customers in many countries and regions around the world to carry out digital transformation. In the future, Hanshow will also continue to help customers in retail, office, manufacturing logistics, and other industries, to optimize the industrial form, improve management efficiency, upgrade user experience, and explore new business opportunities in the digital era by using new technologies.