French DIY retail giant Leroy Merlin Deploys Electronic Shelf Labels (ESLs) to Effortlessly Manage Over 50 thousands SKUs – An Ideal Solution for DIY Retailers, Powered by Hanshow and Hanshow Stellar Pro"

As a patriotic and prominent DIY retail chain giant, Leroy Merlin has long been dedicated to enhancing operational efficiency and liberating employee productivity, aiming to provide customers with superior services. Leroy Merlin offers a wide range of renovation materials to meet local market demands.

 

However, due to the unique nature of its product categories, customer inquiries and the need for guidance services in actual operations have made it urgent for Leroy Merlin to improve its operational efficiency. Seeking a more efficient operational approach and aiming to achieve more attractive investment returns while freeing up more labor to enhance service quality, Leroy Merlin has chosen Hanshow's products and services to boost operational efficiency.

Challenges and Solutions

 

Due to the unique nature of the DIY business, customers often need to consult with store associates in-store and provide detailed descriptions of their issues and scenarios. After associates provide solutions, they often need to guide customers through product-related matters. This process significantly occupies associates' daily working hours and, coupled with relatively high labor costs, reduces the overall operational efficiency of the store. Furthermore, as a large DIY supermarket chain, frequently adjusting and managing prices by replacing paper price tags also poses a burden on the operations of this retail giant.

 

Hanshow ESL Solution at Leroy Merlin

 

Advantages of ESLs for Grocers

 

ESLs offer significant advantages over other market options. Because of the ESL system provided by Hanshow, Leroy Merlin’s staff can quickly locate the commodity that customers are looking for and direct them to the designated area. Then with the lighting function, they could pick up the items without waiting time. What’s more, the adoption of ESL not only reduced the material cost of pricing-tags exchange but also provided clients with a more efficient approach to price management.

 

Hanshow Leroy Merlin

 

Key Features and Benefits

 

  • Stock-to-Light: The stock-to-light feature directs associates to the correct product location on the shelf using a flashing light, which improves product placement accuracy.

 

  • Customer Navigation Enhancement: Provide in-store geolocation through the Leroy Merlin mobile app and Hanshow's ESL solution (Stellar Pro) to guide customers to products and aisles in 144 stores in France. This enhances the shopping experience, offering personalized advice and support to help customers make better decisions.

 

Hanshow Leroy Merlin

 

  • User Experience Improvement: Price consistency across online and offline channels Addition of customer reviews and rich product descriptions Access to the Home Index to assess the environmental and social impact of products Ability to flash labels from the app, making it easier for staff and customers to find products faster and more efficiently.

 

  • Retail Efficiency: Improved inventory management, replenishment, and click-and-collect order preparation Reduced salesperson pickup time from 90 seconds to 75 seconds Elimination of price discrepancies, increasing customer satisfaction

 

 

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