As Hanshow continues to expand its digital offerings to retailers, a new collaboration with Microsoft for its recently announced Microsoft Cloud for Retail will help make these solutions even more accessible. Hanshow, a Microsoft global ISV, was announced as an official partner in the new Microsoft Cloud for Retail network, allowing Microsoft cloud technology to support Hanshow’s retail solutions, opening a vast new range of digitalization opportunities that make retail more efficient, engaging, and sustainable.

Hanshow is a retail digital solutions provider with business in over 50 countries, and solutions in over 20,000 stores around the world. The company has grown from an electronic shelf label (ESL) provider to offering retailers a full range of solutions from self-checkout kiosks and interactive digital signage to AI-powered shelf monitoring robots.

Most of Hanshow’s customers are retailers with networks involving hundreds of stores across multiple countries. With a huge number of IoT devices – such as ESL or digital signage – to manage, if these store networks relied on localized IT infrastructure costs go up, installation time is extended, and energy use increases. Cloud solutions such as those on offer from Microsoft Cloud for Retail optimize all these issues by offering remote computing, management, and storage options using Microsoft’s technology.

By combining Hanshow solutions with Microsoft Cloud for Retail provides improvements to a full array of issues facing retailers. Personalized digital advertising generates demand through targeted promotions. Smart stores create automated processes and use real-time data to improve operational efficiency for store employees. And shopper analytics allow retailers to better understand customer demand signals and cross-channel behavior with intelligent analytics throughout the customer journey.

Numerous examples from Hanshow’s client network already show the benefits of combining its solutions with Microsoft cloud and computing technology. One retail client in Europe, for instance, installed Hanshow solutions across hundreds of stores around the continent using a SaaS based on Azure that is now managing nearly 16 million IoT devices on one network.

“Hanshow’s team has decades of combined experience in the retail industry, and we carefully design our solutions to provide clear and immediate value to our retail clients,” notes Hanshow CEO Shiguo Hou. “When clients adopt Microsoft Cloud for Retail to combine with our solutions, the gains in efficiency and profitability become even more pronounced while also significantly reducing energy consumption.”

“We look forward to partnering with Hanshow to bring our shared vision for a more sustainable and intelligent retail ecosystem to life,” said Shelley Bransten, Corporate Vice President, WW Retail & Consumer Goods Industries, Microsoft.

Hanshow and Microsoft are also partnering on an AI solution along with Sony Semiconductor Solutions to monitor out-of-stock items, planogram management, and customer traffic flows, providing valuable real time information to retailers. Microsoft Cloud for Retail will continue leading to further cooperation on technology and sales between the two companies, creating solutions that will continue driving transformation across the industry.

About Hanshow

Hanshow is a global leader in developing and manufacturing electronic shelf labels and digital store solutions. As an innovation leader in the industry, Hanshow is dedicated to offering its global customers a series of world-class customized IoT touchpoints and digital store solutions. Hanshow’s intelligence-enabled platforms and systems deliver customer-centric insights, helping retailers streamline operations and providing various solutions to support optimal pricing strategies to offer consumers a more personalized experience. Hanshow currently serves over 20,000 stores in more than 50 countries.

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